Unlimited earning potential.
That's what I think about, when it comes to running a freelancing business.
OK, this doesn't mean you'll become a millionaire anytime soon, but, if you play your cards right, you should earn enough for a comfortable living.
And yet most freelancers still don't achieve their true earning potential.
They get more experienced by the day, they do better work with each project they work on and still there's more money to be made.